Content that Connects
September 3, 2019
The business benefit of having a truly personal content strategy is abundantly clear. In a recent Salesforce survey, 65% of customers said that targeted content influences their brand loyalty, and 52% said that they would switch away from brands that don’t tailor their communications.
However, whilst many brands already recognise that harnessing the information and data they hold about their users and customers is both valuable and important, not all are managing to deliver successfully on their ambitions or to utilise the potential it has to offer.
We understand that getting up close and personal with your customers requires a complex blend of creativity, technology and strategic acumen; combined with an intimate understanding of your customer’s tastes and motivations. We also believe that designing compelling and effective brand experiences lies at the heart of any good content strategy.
In this webinar, Jack will discuss the methodologies for delivering better channel-agnostic experiences for clients such as the Royal Navy, Honda and UNHCR.