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Sitecore Business Optimization Strategies

Helping brands increase business value by creating great customer experiences.

Who is SBOS?

The Sitecore Business Optimization Strategies team (SBOS™ for short) supports Sitecore customers and implementation partners through their transformation from marketing with a brand-centric, static web presence to marketing with a personalized, contextual, omnichannel digital platform that creates great customer experiences and builds loyal customers.

Our approach

We help companies generate demonstrable business value. We do this by sharing ever-evolving insights and best practices on processes, methodologies, tactics, and organization. With our SBOS Marketing Consulting service offerings, part of Sitecore Value Realization Services, we’ll show you how to increase customer experience maturity and align digital goals with strategic objectives.

The SBOS manifesto

We are passionate about what we do. Our manifesto shows who we are and what we believe in:

  • We are marketing technologists at heart: We blend marketing and technology to increase the business value from digital channels.
  • We believe you can’t do marketing if you aren’t data driven: Our first mission is to align digital goals with key business objectives so we can monitor performance and take actions that drive performance improvement.
  • We start with the question of how to improve business performance: We search for the relationships between digital marketing goals and organizational objectives, then we use the drivers we find to improve business results.
  • We always look for ways to improve: Marketing optimization is a continuous process that must evolve with new marketing channels and technology.
  • We work with committed organizations: We strive to help organizations break through to higher levels of performance and achieve their goals. We want to work with people that have the same focus and energy we have.

Industry validation

Sitecore does more than most other providers to ensure customer success. Its Sitecore Business Optimization Strategies (SBOS) — a set of best practices on processes, methodologies and tactics embedded into the partner ecosystem — guides organizations on how to exploit Sitecore's WCM capability based on their maturity and their level of aspiration.

Gartner Magic Quadrant for Web Content Management,
July 2017

Related resources

SBOS Academy

Chock full of do-it-yourself ebooks, how-to white papers, and more, this web page consolidates valuable SBOS resources on how you go about marketing to customers in context.

Learn more

10 personalization tactics

It's not as hard as you might think. Grab these low-hanging approaches to using Sitecore for delivering personalized experiences and marketing in context.

Learn more

Value Realization Services

SBOS Marketing Consulting is part of Sitecore Value Realization services and can help deliver more business value with three different service package options.

Learn more

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