Who is SBOS?
Our approach

The SBOS manifesto
We are passionate about what we do. Our manifesto shows who we are and what we believe in:
- We are marketing technologists at heart: We blend marketing and technology to increase the business value from digital channels.
- We believe you can’t do marketing if you aren’t data driven: Our first mission is to align digital goals with key business objectives so we can monitor performance and take actions that drive performance improvement.
- We start with the question of how to improve business performance: We search for the relationships between digital marketing goals and organizational objectives, then we use the drivers we find to improve business results.
- We always look for ways to improve: Marketing optimization is a continuous process that must evolve with new marketing channels and technology.
- We work with committed organizations: We strive to help organizations break through to higher levels of performance and achieve their goals. We want to work with people that have the same focus and energy we have.

Chris Nash
Senior Business Optimization ConsultantA curiosity-driven digital and analog marketer who provides strategic guidance on creating connected customer experiences, Chris has co-founded a marketing automation company and worked on both sides of the Atlantic, advising brands on digital marketing adoption.

Chris Nash
A curiosity-driven digital and analog marketer who provides strategic guidance on creating connected customer experiences, Chris has co-founded a marketing automation company and worked on both sides of the Atlantic, advising brands on digital marketing adoption.

Lars Birkholm Petersen
Senior Strategist and SBOS DirectorLars manages the SBOS global team of consultants and specializes in providing strategic guidance on using technology to create connected customer experiences. Lars has worked with hundreds of organizations and developed a huge background in digital marketing best practices.

Lars Birkholm Petersen
Lars manages the SBOS global team of consultants and specializes in providing strategic guidance on using technology to create connected customer experiences. Lars has worked with hundreds of organizations and developed a huge background in digital marketing best practices.

Elan Bair
Senior Business Optimization ConsultantElan advises B2B and B2C companies on strategic and operational aspects of customer experience management—drawing on more than 30 years’ experience in management and marketing consultation for leaders such as Bain & Company, Accenture, and Isobar. Elan has enjoyed marketing and business-development leadership positions in real-estate finance, business services, software, and publishing industries.

Elan Bair
Elan advises B2B and B2C companies on strategic and operational aspects of customer experience management—drawing on more than 30 years’ experience in management and marketing consultation for leaders such as Bain & Company, Accenture, and Isobar. Elan has enjoyed marketing and business-development leadership positions in real-estate finance, business services, software, and publishing industries.

Jim Claussen
Senior Business Optimization ConsultantJim provides strategy, practice, and how-to insights on digital experience management. From 20 years of leading digital strategy, development, management and advisory across industries and partner ecosystems, Jim leads the SBOS Insights activities to help customers and implementation partners disrupt marketplaces with connected customer experiences.

Jim Claussen
Jim provides strategy, practice, and how-to insights on digital experience management. From 20 years of leading digital strategy, development, management and advisory across industries and partner ecosystems, Jim leads the SBOS Insights activities to help customers and implementation partners disrupt marketplaces with connected customer experiences.

Nicolai Winch Kristensen
Senior Business Optimization ConsultantNicolai is passionate about creating high quality digital experience solutions; everything from leading the right customer experience strategy to executing on an operational level. With more than 15 years' experience in the online world, and more than 10 years with the Sitecore Platform, Nicolai has been leading numerous customers in getting business value from their digital platform.

Nicolai Winch Kristensen
Nicolai is passionate about creating high quality digital experience solutions; everything from leading the right customer experience strategy to executing on an operational level. With more than 15 years' experience in the online world, and more than 10 years with the Sitecore Platform, Nicolai has been leading numerous customers in getting business value from their digital platform.

Sean Rusinko
Senior Business Optimization ConsultantSean leads SBOS enablement services for Sitecore customers and partners by bringing expertise in customer experience strategy and context marketing techniques leveraging the Sitecore Experience Platform. For the past decade, Sean has helped organizations achieve both near-term results and long-term growth by formulating, implementing, and measuring transformational digital strategy programs.

Sean Rusinko
Sean leads SBOS enablement services for Sitecore customers and partners by bringing expertise in customer experience strategy and context marketing techniques leveraging the Sitecore Experience Platform. For the past decade, Sean has helped organizations achieve both near-term results and long-term growth by formulating, implementing, and measuring transformational digital strategy programs.

Jonathan Corley
Senior Marketing TechnologistJonathan enables Sitecore partners and customers with a process-driven approach to context marketing throughout SBOS engagements. As a former senior consultant for a prestigious international firm, he advised industry-leading brands with a sharp focus on Sitecore strategy and configuration. Jonathan is an Atlanta native and passionate about emerging technologies.

Jonathan Corley
Jonathan enables Sitecore partners and customers with a process-driven approach to context marketing throughout SBOS engagements. As a former senior consultant for a prestigious international firm, he advised industry-leading brands with a sharp focus on Sitecore strategy and configuration. Jonathan is an Atlanta native and passionate about emerging technologies.
Customer validation
A really beneficial aspect of the Xccelerate Program is the focus on people. The workshops were very helpful in getting all the stakeholders on the same page and demystifying the business benefits of techniques like personalization and behavioral profiling.
Danone Nutricia
Related resources
SBOS Academy
Chock full of do-it-yourself ebooks, how-to white papers, and more, this web page consolidates valuable SBOS resources on how you go about marketing to customers in context.
Learn more10 personalization tactics
It's not as hard as you might think. Grab these low-hanging approaches to using Sitecore for delivering personalized experiences and marketing in context.
Learn moreGoogle is ranking mobile sites higher: Are you ready?
Sr. Consultant Ron Person's blog delivers a checklist for assessing mobile readiness.
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