The Customer Experience Maturity Model®
A vision of your company’s strategy for a more customer-centric mindset—and a guide for how to get there.
Create a roadmap for marketing in context
As your organization evolves to higher levels in the Maturity Model, the strategic value of your marketing increases. For instance, companies at the Initiate stage have a basic website, some analytics, and email capabilities. But those at the seventh stage, Lifetime Customers, use contextual intelligence to understand and predict customer behavior and deliver the most relevant content, in real time, wherever the customer may be.
