At a time when 61% of B2B businesses grapple with lead generation challenges, XM Cloud Forms has emerged as a powerful solution, offering a seamless and user-friendly experience for both business users and developers.

The power of web forms in lead generation

Imagine effortlessly transforming every website visitor into a nurtured lead. Web forms enable your business to do just that. Whether you're collecting critical contact information, understanding customer preferences, or conducting surveys, these forms are your strategic allies in the journey toward conversion. In fact, a staggering 74% of companies are already harnessing the power of web forms for lead generation, with nearly 50% considering them their highest converting tool.

The benefits of XM Cloud Forms for lead generation websites

XM Cloud Forms offers a comprehensive solution for lead generation websites, from improving user experience and preventing spam, to tracking performance and qualifying leads faster.

Seamlessly connect with CRMs through webhooks, streamlining data transfer and enabling targeted communications and personalized campaigns. Craft impactful marketing web forms with XM Cloud Forms, utilizing intuitive drag-and-drop features, quick setup templates, and a user-friendly interface.

Unveiling the capabilities of XM Cloud Forms

Step into a new era of forms with XM Cloud and gain independence from traditional forms. XM Cloud Forms offers a modernized experience and can be easily embedded into any digital platform.

Streamlining form creation

Creating engaging forms has never been easier. With XM Cloud Forms, you can leverage templates and a drag-and-drop builder for a streamlined process.

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Seamless website integration

Effortlessly incorporate XM Cloud Forms as standalone Components or seamlessly integrate them within Pages. Directly publish Forms through Edge and conveniently access them as components within XM Cloud.

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Safe data transfer using webhooks

Use webhooks to trigger workflows and integrate effortlessly with CRM tools, ensuring you maximize the potential of your customer data. Rest assured, personally identifiable information (PII) data remains secure, with no capture or storage within XM Cloud and can be transferred to the platform of the customer’s choice.

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Unlocking full potential with Sitecore CDP and Sitecore Connect

Using XM Cloud Forms, you can unlock the full potential of Sitecore CDP and enhance your customer experience with seamless data integration, creating opportunities for upselling and elevating your overall brand presence.

With Sitecore Connect, the power of the same webhook extends further, triggering not only business workflows but also seamlessly integrating with external workflow tools of your choice. This flexibility ensures you have the freedom to optimize your processes in alignment with your specific business needs.

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Analytics with XM Cloud Forms

Delve into comprehensive analytics using our dedicated dashboard, providing vital metrics including submission count and submission rate (%). Gain valuable insights to optimize your forms and enhance your overall performance.

Future innovations and customer-centric approach

Our commitment to your success continues with future releases, introducing advanced features to meet evolving business needs. We can’t wait to see the innovative ways you'll leverage XM Cloud Forms to enhance your online business.

Elevate customer experiences with XM Cloud Forms


With lead generation becoming increasingly competitive, XM Cloud Forms is an indispensable tool, seamlessly bridging the gap between businesses and potential customers. Crafted with precision to captivate users and stimulate conversions, these forms transcend mere data collection. They possess the transformative ability to turn ordinary website visitors into nurtured leads through a range of avenues including content downloads, webinar registrations, and seamless online shopping experiences.

By strategically integrating web forms, businesses not only effortlessly capture leads, but also enhance user experiences, drive traffic, and ultimately elevate conversion rates.

Seize the opportunity to elevate your lead generation strategy with XM Cloud Forms and embark on a journey where every interaction is a catalyst for growth.

Anastasia Plati is a Product Marketing Manager at Sitecore. Follow her on LinkedIn.

Surya Shanmugam is Associate Product Marketer at Sitecore. Follow him on LinkedIn.