In today’s increasingly globalized and digitalized economy, data is a valuable and significant commodity for any organization. This means that managing data with compliant practices and engaging trust is no longer just a compliance need — it’s fundamental to doing good business.

Data Privacy Day 

Data Privacy Day is celebrated every year on January 28 — and has been expanded this year to a whole week (Jan. 24-28) The themes of this celebration are to Respect Privacy, Safeguard Data, and Enable Trust, as part of a global effort to create an awareness of the importance of privacy and personal data protection. The goal is to educate and promote the regulations, technologies, and actors that contribute to data privacy worldwide.

This January, at the start of a new year, Sitecore is embracing this celebration by using this as an opportunity to kick off our new year goals within our Privacy Team.

Why has data privacy become so important?

In the last two years, we have seen countries such as China, Brazil, and the UAE create their own privacy regulations. In the USA, the Colorado Privacy Act became the third comprehensive data privacy regulation, after California with the CCPA and CPRA, and Virginia with the CDPA.

But it’s not just the regulatory landscape that is changing. With daily data breaches and regulations shifting the environment, the trust climate in which we operate is constantly evolving. With that in mind, some customers may be more reticent to share any data if there is even a slight perception that an organization cannot support compliance obligations.

It’s likely no surprise then that recent surveys show that 90% of consumers are concerned about their online privacy. Neither is it a surprise that privacy and cybersecurity are often selected as two of the three most important issue areas for businesses.

What does this mean to our customers?

Because of that, being able to maintain the trust of those whose data is collected, and safeguarded, is critical to conducting business in today’s global digital economy. We know that building trust is not a one-and-done effort — and that it goes beyond having policies on a website.

Our goal is to create digital solutions that keep our customers' information safe and protected — which includes providing UX functionality for increased options and configuration choices for how data is collected, used, and deleted. By adopting more holistic approaches to consumer data strategy, privacy, and data protection, companies have an opportunity to move quickly, be safe, and build trust with confidence.

Privacy at Sitecore

At Sitecore, we are committed to protecting personal information. We maintain several compliance programs and certifications in accordance with strict regulatory and industry standards. We respect privacy and data protection in everything we do. By putting our customers at the heart of all our developments, we embrace privacy by embedding privacy-by-design from our product suite to our enterprise framework.

We encourage our customers to visit our Trust Center and our blog to get more information about how Sitecore deals with and protects personal information. We also have a Global Privacy Guide and a Security Guide to support developers using our product offerings. These provide options for how our customers can implement more granular choice and control in the Sitecore product offerings, giving them the opportunity to balance insights and experience with privacy protections.


Here are some additional online resources:

We know how important it is to comply with privacy and cybersecurity requirements — while meeting and delivering on customer expectations — and believe it or not, we actually find this topic fascinating. If you have questions, concerns, or comments, please don’t hesitate to reach out to us so we can support you on your compliance journey.

A member of the Advisory Board of the International Association of Privacy Professionals (IAPP) and holding the Certified CIPP/US, CIPP/E, and CIPM credentials, Rachael Ormiston is the Chief Privacy and Cyber Compliance Officer at Sitecore, overseeing the internal privacy, information governance, and cyber compliance program. Follow her on LinkedIn