Sydney, September 12, 2023 Sitecore®,a global leader in end-to-end digital experience software, has announced ongoing plans to infuse artificial intelligence features across its suite of content and commerce offerings.

The announcement was made at its Sitecore DX (Digital Experience) Sydney 2023 event in Sydney today. The company has already embedded AI capabilities into its content cloud and personalisation software.

The event, attended by Sitecore CEO Steve Tzikakis, aims to demonstrate to brands and partners that they can quickly deploy new AI-powered digital content and commerce offerings, underpinned by machine learning software.

Sitecore recently announced the launch of AI-based Content Cloud for enterprises, while its Automated Personalisation platform enables brands to gain insights from visitors’ previous experiences on their website.

“The future of marketing technology and brand experience will be AI-fuelled due to the sheer power of machine learning tools,” said Tzikakis. “However, businesses will need to move away from legacy software stacks, and infuse AI systems into composable software approaches that enable true flexibility and the ability to provide their customers with personalised and rich experiences.”

The company has already announced complete Open AI ChatGPT integration across its array of fully composable software solutions. This feature release, powered by Microsoft Azure OpenAI Service, provides marketers the ability to integrate Generative AI functionality into their Sitecore-powered marketing technology stack to supercharge efficiency, personalization, and content production at scale across Sitecore’s entire range of composable solutions.

Sitecore’s unique, fully-composable offering provides maximum flexibility allowing marketers to ‘build their own solution’ by bringing their own AI to integrate with open APIs (application programming interfaces) and configurable UIs. Examples of this in action include integration of ChatGPT into Sitecore XM Cloud CMS (Content Management System) to create near-instant translations and leveraging ChatGPT to rephrase marketing copy created in Content Hub to better target specific segments and destination channels. Additionally, Sitecore customers can use Dall-E to generate image variants for omnichannel campaigns being managed across Sitecore's Content Cloud.

A survey by Sitecore earlier this year of four hundred marketers in the US found that Generative AI is seen as a pivotal, game-changing advancement for brand marketers searching for solutions that can deliver rapid-fire personalization to customers desiring intuitive, engaging digital experiences.

“Our Generative AI offering has been created to integrate with our composable strategy,” Tzikakis said. “Generative AI developments are moving incredibly fast. In fact, while 77% of US marketers feel their technology can handle AI demands, 45% are concerned by the significant costs they perceive will be required to maintain growth.

“Sitecore’s composable platform helps combat this fear by giving Sitecore customers the ability to leverage our unique, composable offering, which allows brands to control when and how much spend they can invest depending on customer needs.”

The keynote speaker for the event in Sydney is James Clear, a writer and keynote speaker focused on habits, decision making, and continuous improvement. He is the author of the #1 New York Times best-seller, Atomic Habits. The book has sold over 15 million copies worldwide, has been translated into more than 50 languages and is the#1 best-selling book of 2021 on Amazon and #1 audiobook on Audible.

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Sitecore is a global leader of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft and United Airlines to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders. Experience more at
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