Institute of Food Technologists`new website elevates its new brand identity with a redesigned approach to its member experience, increasing engagement and content consumption.
Sitecore Experience Awards
Institute of Food Technologists
SEA category: Most intelligent content optimization
Challenges
- Redesign site to better empower members to discover valuable content
- Provide users clearer pathways to relevant content
- Streamline navigation and information architecture
- Create efficient user pathways
- Establish mindful content-gating
- Cross-promote member benefits
- Incorporate bolder calls to action
- Develop roadmaps for key conversions
Solutions
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Integrations include:
- Azure PaaS
- Personify AMS
- Coveo
Results
- Elevated new brand identity
- Developed AI-powered search for member-driven experience
- Collected behavioral data
- Conducted in-person user testing to inform information architecture and content strategy modifications
- Increased member engagement
- Grew content consumption
- Engaged visitors in qualitative survey
Platinum Solution Partner
Velir is a mid-sized digital agency founded in 2000. Velir has deep expertise in the Sitecore platform with more than 14 years of experience as a Sitecore partner. Velir works with clients to deliver some of the most complex and unique solutions on the Sitecore platform. Whether they are delivering world-class digital platforms for foundations, trade associations, healthcare organizations, financial services institutions, or global publishing companies they bring creative thinking and a user-centric mindset to each client.
Learn more about Velir Studios
