When K-C wanted to develop an innovative platform to connect and educate, it turned to Sitecore to create a KIRA, an app dedicated to improving women’s lives – and designed to strengthen brand equity, engagement, and loyalty.
Despite dramatic modernization across a broad spectrum of areas, attitudes, and resources associated with menstruation remain primitive in large parts of the world. Even in the US, 1-in-5 girls miss school due to ‘period poverty’, the lack of access to menstrual products, and many females are ill-equipped to manage their fertility. At the same time, in the fast-moving consumer goods industry, finding fresh ways to connect with shoppers is challenging.
Since introducing the world's first disposable menstrual pads, K-C is continuing its century-long commitment to enable women to manage their periods with dignity. Supporting this endeavor, K-C wanted to produce an app to provide millions of 15 to 24-year-old women with a completely new experience from what its static product site offered.
KIRA was designed as an engaging, educational, and relevant innovation-driven app. The goal was to enhance and tailor the customer experience through personalized conversations, targeted products, and activities to help improve the health and well-being of women around the world. The period calculator empowers women by helping them capture their individual experiences, understand their cycles, and provide information and resources. Armed with this information, K-C is equipped to personalize interactions and target products to meet each woman’s unique needs.