Implementing a joined up, multi-platform content strategy to truly differentiate Vue from its competitors
Standing out in the cinema industry is very hard. Every exhibitor is given the same products at the same time, and the same marketing material to work with. To stand out against all its European competitors, Vue has created a digital experience that is as much about the experience of going to the movies as the movies themselves, developing an enhanced user journey that feels personal, relevant and entertaining. Delivering on that vision means acquiring more fans, followers, subscribers, visitors, visits, revenue and useful data.
Working with TH_NK, Vue developed a pioneering Customer Value Management (CVM) platform that delivers personalized customer content across web, mobile app, and kiosk. The platform includes a recommendations engine, dynamic pricing, localization, and push messaging.
Focusing on the customer experience at every touchpoint has let Vue increase ticket sales through social channels by 800% in the last 18 months. Vue has also doubled its engagement on social content and tripled its social reach in the same timeframe.
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