Danske Bank increased leads by providing more useful, meaningful experiences based on differing financial needs of personal, business and institutional customers in the Nordic countries.
Sitecore Experience Awards
Danske Bank
Award: Best Business Impact or ROI from a Digital Experience
Challenges
- Shift focus from products to the support of financial decisions; advise and inspire vs. educate
- Provide exceptional customer service
- Generate leads and acquire new customers
- Support mobile and personalization
- Ensure content has clear purpose and intuitive structure
- Improve content management and operations
- Legacy SharePoint solution not meeting full set of needs
Solution
- Sitecore® Experience Platform™ (XP)
- Sitecore Experience Database (xDB)
- Integrations with internal systems including:
- Calendars
- Investor information
- Lead systems
- Online banking
Results
- Pages are simplified and optimized with a responsive, simple design and modern look and feel
- Personalization improves the user experience
- 69% of visitors browse the new life event pages, vs. 31% browsing the product information
- 56% increase in leads
- 90% positive customer feedback
- Time for content publication reduced to only seconds from hours
- Enhanced security with automated installations
Gold Solution Partner
Nodes believes great solutions are made out of stunning design and cutting-edge technology matched with a solid strategy. Having designed the Sitecore infrastructure and deployment procedures for large banks in Scandinavia, Nodes has extensive knowledge about security including ensuring support for the GDPR EU data law.
