FinTech giant builds digital-first marketing experience
FIS leverages Sitecore to improve its personalization and increase website engagement by more than 200%
Whether a small business making paddleboards or a world-leading supermarket, finding products to make customer purchasing simple just got easier, faster, and more focused. FIS provides a portfolio of technology products and services that advance how the world pays, banks, and invests. A new digital-first marketing platform using Sitecore is improving how customers access content on its global, multi-language websites. FIS has 20,000 customers worldwide comprised of banking solutions, capital markets, and merchant services. It is a Fortune 500 and Standard & Poor’s company.
Faster TTM for new websites
Higher website visitor engagement
More qualified leads
Weeks to create marketing campaigns, versus months previously
"FIS has gone from a CMS mentality to a marketing experience machine, using Sitecore to inform strategic decisions before execution."