Using Sitecore XP, American Standard delivers contextual experiences online.

Since 1875, American Standard has led the way in developing innovative bathroom and kitchen products for healthy and beautiful living. Homeowners look to American Standard for faucets, sinks, tubs, toilets, and fixtures of unmatched design and quality while professionals such as plumbers, architects, wholesalers, builders, and interior designers rely on American Standard as a component of their business success. In fact, three out of five homes in America, as well as countless hotels, airports, and stadiums, use products from American Standard.

American Standard recently decided to redesign its North American website, where visitors from the United States, Canada, and Mexico go to learn about and purchase products. Teaming up with Delphic Digital, American Standard chose Sitecore® Experience Platform™ (XP) with Sitecore® Experience Database™ (xDB) to create a personalized customer experience, with an eye toward modernizing and refreshing the iconic brand.

“We knew that Sitecore could deliver the componentized architecture that would allow American Standard to create an exciting, relevant experience for all of its customers, from homeowners to homebuilders,” says Ashley Kinder, marketing communications manager at Delphic Digital.