Sitecore experience awards

Ecolab

Honorable Mentions 2019

Ecolab is the global leader in water, hygiene and energy technologies and services that protect people and vital resources for customers in the food, healthcare, energy, hospitality and industrial markets in more than 170 countries around the world.

Having personalization-driven homepages, along with the proper rules to deliver them on first and subsequent visits, sends out the message that we care about your experience.

Craig Burkart

Senior Manager of Interactive Marketing,
Ecolab

Industry

Manufacturing

Region

North America

See the project

ecolab.com

Challenges

Transform the way people discover and engage with Ecolab around the world
Scalable digital transformation across divisions and 40 different industries around the world
Improve the digital experience by enabling highly personalized content across a wide number of markets, audiences, offerings
Deliver 180 individual website experiences based on country of origin, language, brand
Provide customers with simplicity, personalization, and easy-to-access content anytime, anywhere
Connect business and sales processes and customer data across public facing website, customer portal, eCommerce, and CRM
ncrease revenues by enabling sales, cross-selling
Improve buyer confidence, satisfaction
Grow, reinforce brand value
Enhance local experiences on a global scale

Solution

Sitecore Experience Platform (XP)
Sitecore Experience Database (xDB)
Multi-site, single tree taxonomy structure
Integrations include:
- Salesforce Marketing Cloud
- Salesforce Sales Cloud (CRM)
- Coveo for search
- MotionPoint for translation
- Taxonomy Manager for Sitecore from enThink

Result

Revenue from new sales due to web interactions increased 130% from prior year
New website experiences for 95% of sales base
38 English country origin sites, 22 translated local websites, 16 languages with three brand experiences in each, for 180 unique experiences
Global non-U.S. visits increased from 20% to over 50% of all traffic
Website inquiries turned around in 48 hours compared to 5 days previously
Year-over-year Increases:
- 21% higher traffic
- 38% more video views
- 321% more downloads
- Search queries increased 25%
- Click throughs raised 32%
- 130% more contact form submissions
- +280% average industry page lift (some industry pages over 700%)

Platinum Solution Partner

Perficient is a Sitecore Platinum Solution Partner, working with Sitecore since 2003 to create exceptional customer experiences. We blend the best of both worlds – the innovation and imagination of a digital agency coupled with the strategic insights and technical capabilities of our established consultancy, Perficient.

Learn more about Perficient

Ecolab

Challenges

Solution

Result

Platinum Solution Partner

Related case studies

Volvo: Potenziare il digital-first per un'esperienza di lusso e scalabile

Il produttore di cosmetici a livello mondiale completa la trasformazione della gestione degli ordini B2B

Triumph Motorcycles