Providing better customer service

The top 1% of Komatsu Australia customers generate 80% of revenues. These large customers receive regular in-person sales calls. Komatsu wanted a better way to serve what it calls the “long tail customers” — the 99% that generate 20% of sales. The company aimed to create a mobile-optimized, self-service portal making it easy to find and purchase products from a catalog of 450,000 parts. The goal was to increase sales, customer satisfaction, and internal efficiencies. 

Leveraging Sitecore, we’re making life easier for our customers.

Todd Connolly

General Manager of Construction Solutions,
Komatsu Australia Pty Ltd

Company Size

3,000 employees