Stora Enso consolidated and launched a new worldwide platform to position its brand portfolio of renewable materials solutions based on wood and biomass.
Sitecore Experience Awards
Stora Enso
Award: Best Business Impact or ROI from a Digital Experience
Challenges
- History of non-centralized marketing and communications created disconnected, inconsistent web channels
- Consolidate websites and launch new platform to support new corporate-level brand, ‘What a tree can do’
- Position the company as a world leader in renewable materials
- Create a more intuitive and innovative customer experience
Solution
- Sitecore® Experience Platform™ (XP 9)
- Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
- Hosted on Microsoft Azure (Paas)
- Integrations include:
- React
Results
- Consolidated multiple sites and platforms onto a single Sitecore platform
- Multi-site, multi-language, omnichannel customer experience
- Personalization, lead generation and nurturing
- Able to conduct A/B testing, multi-variate testing on website content, e-mail campaigns, landing pages, etc.
- Intuitive, fast, reliable, and cost-effective platform for increased internal efficiency
Platinum Solution Partner
Pyramid is the B2B advertising agency for exporting companies that market qualified products and services. We strengthen the brands, market position and communication processes of our clients so that they are recognized as world class companies.
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