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American Association for Justice (AAJ)

American Association for Justice increased registration by 175% with Sitecore

Nonprofit AMER

Menzione d'onore

Migliore trasformazione dell'esperienza digitale
Image of American Association For Justice Home Page


AAJ is a nonprofit advocacy and lobbying organization for plaintiffs' lawyers in the United States. In 2018, AAJ was experiencing declining membership, engagement, and retention numbers. As a result, the organization needed to reimagine its member join process and digital presence. By redesigning and simplifying processes for members with the power of Sitecore, AAJ created a seamless member experience on the front end, while also simplifying the back-end admin experience for the organization.


increase in member engagement  


revenue increase 


increase in event registration increased 

Silver Solution Partner

Interactive Strategies is a full-service web agency based in Washington, DC that delivers comprehensive and integrated Sitecore solutions. Their strength lies in understanding the complex relationship that exists between strategy, design, content, technology and marketing. By addressing each of these areas equally, they create meaningful web experiences that provide a measurable return for their clients.

Learn more about Interactive Strategies