Sitecore Experience Awards

Macmillan Cancer Support

SEA category: Most impactful human connections

Sitecore Experience Awards 2020

Without any cut in quality, Macmillan Cancer Support has taken highly valued information and support and put it online. It mitigated reduced National Health Service (NHS) services by rapidly posting a special COVID-19 content hub.

Full information given in a plain manner to be understood by patients like myself who have a non-medical background! Thank you.

Patient response to new Macmillan Cancer Support

Industry

Nonprofit

Region

United Kingdom

See the project

macmillan.org.uk

Challenges

Emulate traditional face-to-face service online to make the ‘magic’ of a Macmillan nurse digital
Deliver transformation to improve value, targeting, operations and satisfaction
technology, disparate digital products, high costs, poor mobile use and user journeys
Improve information on previous website that was extremely difficult to manage
Improve information on previous website that was extremely difficult to manage
Avoid years taken to redesign and migrate last website
Deliver an emergency response to COVID-19 and lockdown impact on cancer care

Solutions

Results

Improved engagement: page time up 30%, content consumption up 218%, click to call and chat up more that 100% post go-live
Deployed COVID-19 information hub rapidly; 78% getting content they need
Reduced production time by half allowing editors to focus on content quality
Improved findability and navigation, simplified user journeys
Delivered a personalized digital content experience with guides and self-help features
Introduced intelligent sign-posting to services like call to action, click to call, chat, email
Delivered the new site in less than a year

Silver Solution Partner

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Macmillan Cancer Support

Challenges

Solutions

Results

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