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Rise in search/PLP conversions


Rise in average revenue per return visit


of customers served personalized content


The excitement of getting your hands on the very latest sneakers and sportswear from brands like Nike, Adidas, Jordan, Converse, and Vans is just a taste of what shoppers can expect when they enter a JD Finish Line store or shop online. To further improve the digital customer experience and drive forward its digital transformation strategy, JD Finish Line has rolled out a Sitecore-powered product search and merchandising solution. Now shoppers get an even more compelling customer experience which is helping JD Finish Line increase sales and revenue per online visit. 


“With the Sitecore Discover A/B testing platform, JD Finish Line can make data driven merchandising decisions to anticipate and meet customer demand and changing business needs. Having countless pieces of data at our fingertips has allowed for endless testing opportunities to meet and adjust to our customer’s shopping behaviors.”

— Kristin Matter, Vice President Digital Operations, JD Finish Line