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Insights blog

Customer Data Platform

Analytics

Approfondimento sulla gestione dei dati di IDC MarketScape

Cogli il senso del mercato delle piattaforme di dati sui clienti (CDP) per poter compiere decisioni di marketing più intelligenti

Lettura 4 min. David Schweer
Insights blog
The changing face of customer data FT

Data

Omnichannel

Il volto mutevole dei dati sui clienti

Avere una visione a 360° dei tuoi clienti può davvero favorire l'offerta di esperienze eccezionali, online e offline. Ma come puoi sfruttare i vantaggi per tutta l'azienda?

Lettura 5 min. Jill Grozalsky Roberson
Insights blog
2022 Gartner Magic Quadrant for Personalization Engines

Personalization

Sitecore Personalize

What it means to be a Visionary in 2022 Gartner® Magic Quadrant™ for Personalization Engines this year

Understand why personalization requires a composable approach now more than ever

3 min David Schweer
Insights blog
Ecolab website homepage

Customer Data Platform

Product - Connectors

Playing well with others is more important than ever

2 min read Chris Becwar
Insights blog

Customer Data Platform

Commerce

How the CDP reduces shopping cart abandonment

Recover abandoned sales and avoid customer churn with CDP-powered personalization

4 min read Fiona Hilliard
Insights blog
Yellow rubber ducks

Customer Data Platform

Data

The customer data platform and customer data compliance

Learn why having a CDP gives you a solid foundation for your data privacy compliance strategy

4 min read Fiona Hilliard
Insights blog

Customer Data Platform

Data

7 business benefits of a customer data platform

Meet one of the hardest workers in the martech stack — the CDP.

4 min read Fiona Hilliard
Insights blog

Data

Digital transformation

How to eliminate data silos with a customer data platform

Unlock the power of customer data and transform your organization

4 min read David Schweer
Insights blog

Customer Data Platform

Data

Building customer loyalty and trust with a CDP

Take your CX strategy to the next level

4 min read Fiona Hilliard
Insights blog

Customer Data Platform

AI/Machine Learning

How AI-powered CDPs drive exceptional CX

A smart hub Customer Data Platform brings together data management, intelligence, and orchestration for reimagining the customer experience.

4 min read David Schweer
Insights blog
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Security

Analytics

Data Privacy Day at Sitecore

Outlining what our continued commitment to data privacy and compliance means for our customers.

4 min read Rachael Ormiston
Insights blog
Are You Ready For The Resurgence Of Travel FT

Personalization

Omnichannel

Are you ready for the resurgence of travel?

The global travel industry has been hit hard. Explore three key priorities and steps that will ensure your organization stands out and succeeds as travel rebounds.

5 min read Michael Plimsoll