Risorse di digital marketing
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Cloud computing 101 (15 minuti di lettura)
- What is cloud content management? (5 min read)
- What is Content as a Service? (5 min read)
- What is XaaS? Everything you need to know (5 min read)
Accelerating digital transformation (41 minuti di lettura)
- The definitive guide to digital transformation (5 min read)
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What is a CDP? (5 min)
Articolo principale - How to choose a Customer Data Platform (CDP) (8 min read)
- CDP vs. DMP vs. CRM (5 min read)
- What is omnichannel marketing? (4 min read)
- Building an omnichannel marketing strategy (5 min)
- The benefits of an integrated platform: An integrated stack (9 min read)
Digital experience 101 (32 minuti di lettura)
- What is the digital customer experience? (5 min read)
- What is a digital experience platform? (7 min read)
- 6 ways to improve customer experience (5 min read)
- What is the omnichannel customer experience? (5 min)
- How to build a customer journey map (4 min read)
- Getta le fondamenta della DX per battere la concorrenza nel 2021 (6 min)
Personalization 101 (12 minuti di lettura)
- 10 personalization tactics for quick wins (7 min read)
- Personalization: How do I get started? (5 min read)
Choosing a CMS (16 minuti di lettura)
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Building a business case (13 minuti di lettura)
- Building a case for a new CMS (4 min read)
- Making the case for a content hub (4 min read)
- The definitive guide to digital transformation (5 min read)
Managing your content marketing (37 minuti di lettura)
- What is a content hub? (5 min read)
- What is Digital Asset Management? (5 min read)
- How DAM is evolving to solve the Content Crisis (8 min read)
- What is a Content Marketing Platform? (7 min)
- What is marketing resource management? (5 min read)
- Guide to measuring content marketing & metrics to care about (7 min read)
Selecting a commerce platform (17 minuti di lettura)
- The ecommerce platform buyer’s guide (5 min read)
- Six key capabilities for a modern commerce platform (5 min read)
- What is enterprise commerce? (7 min read)