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Understand how your consumers make decisions

To create optimal brand messaging, companies must understand consumer journey needs and desired experiences to which they can align their content. The Neuroanalytics™ process is focused on discovering motivations and applying them to your strategic and creative processes for optimal results.

This is done with CDMs that visually map your customers’ functional and emotional motivations, how these are connected, and how important they are to the customer.

The CDMs deliver specific insights into copy, design and navigational changes that will be relevant to your audiences. These strategies can then be translated into the decision models built in Sitecore Personalize, so you can create effective messages and experiences targeted to the right customers.

Armed with CDM information you can get a clear understanding of the true personal value behind how your customers make decisions and tailor your brand messaging to fit their needs and desires.



Drive tangible benefits for your business

  • Decrease cost-per-lead
  • Increase conversion rate
  • Improve social engagement
  • Increase site engagement
  • Increase customer loyalty and retention
  • Increase customer lifetime value
  • Optimize your customer journeys

Get in touch today to find out more about Merkle Neuroanalytics™

Inviando le mie informazioni di contatto, confermo di aver letto e di accettare l'Informativa sulla privacy di Sitecore, che illustra il modo in cui Sitecore raccoglie, elabora e condivide i miei dati personali. Acconsento all'elaborazione dei miei dati in conformità all'Informativa sulla privacy di Sitecore, in modo che Sitecore possa ottimizzare la mia esperienza con il suo brand.