Marketing automation with Sitecore XP
No more fragmented conversations. Create targeted and relevant communications leveraging all your visitors’ data, while reducing the manual efforts required.
Better conversations and in-context interactions
- Execute campaigns with automated content or experiences
- Craft relevant conversations using our intuitive drag-and-drop interface
- Streamline content, interactions, and responses across all channels
- Nurture customer relationships for greater customer lifetime value
Get one-to-one with your customers
Learn how marketing automation helps you build a relationship with Matt.
Adapt your communication
Matt learns about your brand through multiple channels.
Tailor the experience
Decide how Matt’s activities will direct his next interaction with your brand.
Build a richer profile
When each step of the conversation is more personalized for Matt, it becomes more valuable for you.
Add context to every interaction
Customize content and automate campaigns to build a relationship with Matt.
Continuity across channels
Keep the conversation going, no matter which channel or device Matt uses. Sitecore XP keeps track of every interaction, providing omnichannel continuity.
Defined goals and actions
Analyze Matt’s behavior and define what will automatically happen if he clicks on a particular page or fills out a form. Get granular control of which actions trigger which communications.
Campaigns get personal
Matt fills out a form to download a PDF. This enrolls him in a customized automation campaign, sending him targeted emails with timely offers.
A single comprehensive platform
One connected platform supports all your cross-channel marketing activities.
Say goodbye to the single-channel automation and siloed systems you’ve had to work with in the past.
Engage in conversations that become more relevant at every step. The Sitecore® Experience Database™ continuously collects data—even from anonymous visitors.
Your martech stack—streamlined and simplified. Manage every aspect of your marketing from a single, easy-to-use platform with Sitecore XP.