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Data-driven optimization

Analyze, improve, and optimize your website to enhance user experience and drive value.

Targeted experiences that convert

Creating a connected customer experience is essential to building trust and loyalty with your visitors. From personalization and analytics to marketing automation and content planning, data-driven optimization drives organizational and digital transformation, builds 1:1 relationships with customers, and drives value across the brand.

Woman sitting at a computer with images of three woman floating above her head

The benefits of data-driven optimization

Remain competitive

Optimizing customer journeys drives value and increases flexibility, allowing you to build unique customer experiences that increase ROI. Data-driven optimization prioritizes innovation using cutting-edge technologies like artificial intelligence that speed time to market and allows you to respond to market changes and customer preferences more quickly and adapt your strategies for success.

Woman in a yellow shirt holding a laptop in her arms and looking down at it with a smile

Improve engagement

Personalization shows the audience that you are listening to them and care about them as an individual - in fact, 89% of marketers see a positive ROI when they use personalization in their campaigns. Transforming your website from a static web presence to a personalized, customer-centric, omnichannel digital platform not only allows you to drive superior customer experiences that build brand loyalty an trust, but also shows that you value each visitor as an individual rather than a number.  

Man in a blue shirt with his fingers on his chin holding a notebook and looking at a computer

Increase conversion

A superior and individually focused customer experience can drive incredible business results; 73% of customers identify experience as a critical factor in their decision-making, and there is an 80% increase in revenue for businesses that focus on improving customer experience. Always-on analytics allow you to anticipate future trends as well as customer behavior and potential issues to create experiences that drive substantive and measurable value.

Woman in a bright blue jumper sitting on a sofa and using a tablet

Remain competitive

Optimizing customer journeys drives value and increases flexibility, allowing you to build unique customer experiences that increase ROI. Data-driven optimization prioritizes innovation using cutting-edge technologies like artificial intelligence that speed time to market and allows you to respond to market changes and customer preferences more quickly and adapt your strategies for success.

Woman in a yellow shirt holding a laptop in her arms and looking down at it with a smile

Improve engagement

Personalization shows the audience that you are listening to them and care about them as an individual - in fact, 89% of marketers see a positive ROI when they use personalization in their campaigns. Transforming your website from a static web presence to a personalized, customer-centric, omnichannel digital platform not only allows you to drive superior customer experiences that build brand loyalty an trust, but also shows that you value each visitor as an individual rather than a number.  

Man in a blue shirt with his fingers on his chin holding a notebook and looking at a computer

Increase conversion

A superior and individually focused customer experience can drive incredible business results; 73% of customers identify experience as a critical factor in their decision-making, and there is an 80% increase in revenue for businesses that focus on improving customer experience. Always-on analytics allow you to anticipate future trends as well as customer behavior and potential issues to create experiences that drive substantive and measurable value.

Woman in a bright blue jumper sitting on a sofa and using a tablet

The value of data-driven optimization

40%

More revenue is generated by companies that get personalization right.

87%

Marketers say data is their company’s most under-utilized asset.

70%

Consumers want brands to connect with them on a more personal level.

Capture. Connect. Convert.

 Activate your organization’s data assets for exceptional customer experiences that drive revenue, retention, and customer loyalty. 

Frequently asked questions

  • What is data-driven optimization?

    Data-driven optimization means taking a data-driven approach to improving and enhancing processes, systems, or decision-making through the analysis of data. At its core, data-driven digital optimization is about leveraging data and analytical tools to make informed, decisions and improve processes, ultimately leading to more efficient and effective outcomes in various domains.

  • Why is data driven optimization important?

    The importance of data-driven optimization has grown in the last several years, largely due to advancements in technology and data analysis techniques. Key areas where data-driven optimization shows its value and robustness include risk management, sustainability, efficiency and cost reduction, and regulatory compliance. It can also impact social media strategy, SEO, and profitability.

  • What does it mean to be data driven?

    It means utilizing data-driven decision-making based on the analysis and interpretation of data. It also means building business models that make digital optimization a part of all decision making, and incorporating what is learned from data into the digital experience initiatives, marketing efforts, business needs, revenue streams, segmentation, workflows, and the entire ecosystem of touchpoints that make up the user experience. It means ensuring that digital investments and digital products are fully incorporated into the digital technology ecosystem with integrations, and that your team is empowered to access and act on those learnings.

  • What are examples of data-driven optimization?

    There are several examples across multiple industries. From dynamic pricing and inventory management in the ecommerce sector, targeted advertising and A/B testing in digital marketing and advertising fields, and patient outcomes and resource allocation in healthcare, nearly every industry can benefit from being data-driven and optimizing their practices and customer experiences accordingly.