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Creating a foundation for AI driven customer experiences

Learn how to leverage AI effectively using tools that connect structured, tagged, and organized data with ML algorithms.

Disponibile on demand

Prepare a foundation to leverage AI for exceptional CX

Digital marketers today are caught in the middle of a huge digital transition.

Behind them lie the old, slow, and manual methods of creating content, tracking engagement and measuring the results.

Ahead of them is the promise of the brave new intelligence-enabled world, teeming with possibilities powered by AI, ML, and Deep Learning solutions.

For AI to be leveraged effectively, marketers need to use tools that connect structured, tagged, and organized data with machine learning algorithms. To find opportunities for automation you need data that fulfills certain criteria.

Session takeaways:

  • The business imperative for using AI in your digital experiences
  • Preparing to use AI in your DX program
  • How AI provides business gains and improves efficiency

Meet the speakers

Alison Sainsbury

Senior Director, Digital Experience


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