The time to modernize the customer experience is now. But to move forward successfully, businesses need to address a combination of technology, culture, and data.

This is the theme of Sitecore’s on-demand webinar, “Modernizing the Customer Experience”, which zeroes in on both the challenges facing tech teams tasked with leveling up existing processes, and the future-facing solution that has the power to reduce TCO and increase productivity across teams.

Presented by Chris Purcell, Senior Product Marketing Manager at Sitecore, the webinar explores the following key topics:

The business impact of experience modernization

Statistics show that investment in experience modernization has far-reaching consequences. According to a study by Accenture, businesses that took the right approach to digital modernization were in line to achieve $20 billion of extra growth by 2023.

Meanwhile, insights by The Everest Group reveal that 90% of enterprises believe legacy and monolithic applications hinder business growth.

Rule of three

Experience modernization requires a holistic approach that encompasses technology, culture, and data. And IT teams are positioned to provide the greatest opportunity for change. Achieving the type of hyper-personalization that customer experience leaders seek requires a combination of relevant customer data and technology that adapts to customers’ needs.

Choosing the right technology is crucial — and flexibility and agility is essential. Legacy, monolithic solutions can no longer keep up with ever-changing trends and can’t provide the types of brilliant, personalized experiences that customers expect.

Experience modernization: A team sport

To become a customer-centric organization, all areas of the business, but especially tech teams, must align with the teams that work most closely with customers, ensuring technology supports both the business and consumers. To create a seamless flow across channels, a composable, flexible solution is key.

Sitecore XM Cloud

Sitecore XM Cloud is a composable, cloud-native CMS that enables automation and integration across the ecosystem, lower TCO, and lightning-fast global delivery at scale. Modern frameworks and DevOps provide maximum agility for developers, while headless architecture optimizes site speeds and transforms Google Lighthouse scores.

Benefits of choosing XM Cloud to drive experience modernization

A composable, cloud-native solution creates a seamless flow across channels and touchpoints, building seamless engagement across the entire martech stack. The following are just some of the benefits businesses can expect when they invest in XM Cloud:

  • 35% increase in time to market
  • 35%-40% reduction in total cost of ownership
  • 83% reduction in deployment efforts for new features
  • Higher tech talent retention
  • Increased productivity and more time to innovate
  • Stronger collaboration across teams
  • Sitecore integrability makes XM Cloud a friendly neighbor in your tech stack
  • No more upgrades

From an IT perspective, the benefits of XM Cloud are clear. Not only does the future-facing solution help you save time and reduce spend, but your teams are also better placed to innovate and create exceptional customer experiences.

Find out more about how XM Cloud can help modernize your CX. Watch the on-demand webinar.

Fiona Hilliard is a Content Marketing Manager at Sitecore. Connect with her on LinkedIn.