Challenge
- Provide knowledge to customers who may have relatively low technical knowledge about tyres in order to make an informed purchase decision
- Reinvent the tyre purchase business model for a digital economy
- Create multiple white-label sites for business partners, with unique pricing, through a single platform
- Streamline vehicle owners’ roadside assistance and tyre-selection process
- Enable e-commerce tyre purchase and service booking
- Personalise customer experience, ongoing communication
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Commerce (XC)
- Integrations include:
- ERP (custom built)
- National Roads and Motorists’ Association (NRMA) member lookup for confirmation of eligibility
- Royal Automobile Club of Queensland Limited (RACQ) for confirmation of eligibility
- Vehicle logic information database for finding tyres without knowing size
- zipMoney for online payment process
Result
- Became the first national retailer in Australia to sell tyres online
- Provided a better overall experience for customers, who can now purchase the tyres and schedule service in one process
- Offered flexible payment options for customers with an unexpected tyre expense
- Automated retail processes including inventory checks and order management
- Customers can now research products before purchasing
- Average cart value has increased by 10%
- Service sales conversion rate increased 48%
Gold Solution Partner
Switch is a Sitecore Gold Solution Partner creating solutions for businesses to connect with their customers with intelligent design, strong implementation, structured support and future optimization strategies.
Learn more about Switch