Challenges
- Drive the “Customer Connect” digital transformation strategy
- Exceed customer expectations, increase competitiveness, reduce cost to serve
- Meet changing construction industry needs for anytime, last-minute equipment
- Deliver new/upgraded services: Hire Now, internal My Sales, RIIOT (Rental Industrial Internet of Things), MyCoatesHire
Solution
- Content Hub
- Sitecore Experience Platform (XP 9.2)
- Sitecore Experience Database (xDB)
- Sitecore JavaScript Services (JSS)
- Sitecore Experience Manager (XM)
- Sitecore Experience Commerce (XC)
- Sitecore Services
- Integrations include:
- Microsoft Azure
- ERP, CRM, PIM
Results
- Created a single platform for B2B, B2E and B2C consisting of web, apps, portals and IoT
- Transitioned from entirely in-store/phone transactions to a digital business
- Helped expand channels from B2B to B2B2C
- Enabled customers to complete projects faster with national, 24/7 “Hire Now” app
- “Hire Now” delivered average 65% month-over-month increase in online revenue
- Improved equipment utilization with IoT app
- IoT helped a customer cut costs by 10%, agree to a new 3+-year contract, raise terms 6%
- Delivered more app functionality (pricing, payment) exceeding customer expectation
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
Learn more about Avanade