Challenges
- Engineer a change in the way customers approach buying retirement property
- Increase sales leads and improve internal cost efficiencies
- Ease pressure on the in-house team
- Replace an aging, inefficient platform with separate DAM systems, manual processes, outdated information
- Reduce the cost of maintaining disparate systems, licenses, hosting
Solutions
- Sitecore Experience Manager (XM 9.0.2)
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Connect for Salesforce CRM
- Sitecore Services
- Sitecore PowerShell Extensions
- Sitecore IP Geolocation
- Integrations include:
- Salesforce
- Pardot
- Rightmove
- Zoopla
- Google My Business
- Bing Places
Results
- Exceeded 1st year, 6% sales lead target by 1,055% by achieving a 69% increase
- Delivered a significant reduction in operational costs through efficiency and automation
- Improved conversion rate from property landing pages to sales confirmation by 92%
- Strengthened the brand identity as a leading retirement community developer
- Created a market-leading digital platform that engages and connects with all audiences
- Delivered a new and improved experience about property buying, independent living
- Introduced a new property search engine optimized for mobile and tablet users
- Simplified presentation of purchasing options and data collection to inform future personalization
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
Learn more about Avanade