Sitecore Experience Awards

Rawson Homes

SEA category: Best innovation with emerging technologies

Sitecore Experience Awards 2018

Rawson Homes has delivered a market-disrupting app and new website that transforms home buying, gives people an improved, less stressful experience and is driving up customer engagement.

Safe to say that you have successfully disrupted the industry. Be proud of that fact.

Matt Ramaley

Managing Director and CEO, Rawson Group

Industry

Construction

Region

Australia

See the project

rawsonhomes.com.au

Challenges

Meet growing trend for big-ticket purchasing online
Supersede industry standard of brochure-style websites
Deliver a new website and home building experience
Help buyers navigate emotional house-buying experience
Realize the vision of creating a home in a day from the comfort of your living room
Create a unique and sticky marketing experience

Solutions

Sitecore Experience Platform (XP 9.0)
Sitecore Experience Database (xDB)
Content Hub Product Content Management (PCM)
Integrations include:
- WebGL
- Sketchfab
- Runway (Rawson’s CRM)

Results

Created a new website with 3D Dreambuilderapp to visualize, cost estimate future homes
Delivered a solution that is leaps and bounds ahead of the industry
Improved customer experience helping them to be happier, less stressed building a new home
Delivered year-over-year KPIs of 40% more users, 45% more new users, returning users up 33%, 65% increase in mobile usage, sessions up 42%
Increased page dwell time vs. time on normal home design page
Dreambuilder app built in Sitecore

Platinum Solution Partner

Passionately Digital: Headquartered in Geneva, Switzerland, blue-infinity 500+ award-winning experts strive to improve the way leading organisations communicate and interact with their customers, employees, and partners through the digital solutions of tomorrow.

Learn more about Isobar

Products

Articles

Rawson Homes

Challenges

Solutions

Results

Platinum Solution Partner

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