Challenge
- Personalize customer communication by leveraging analytics
- Consolidate fragmented digital presence onto single modern platform
- Expand reach into professional markets
- Transform manual loyalty program into membership-based e-commerce
- Gain internal efficiencies, agility for iterative change
Result
- Delivered cohesive brand experience across all products
- Launched first Purina for Professionals Commerce initiative in Australasia
- Enabled seamless digital shopping experience for professional groups
- Improved user experience with responsive design, refreshed look and feel, rationalized content
- Established modular platform for phased launches
