Extending the digital experience
Known for its welcoming neighborhood stores, Pet Supplies Plus has grown into a national success with over 400 stores across the United States. Throughout its 30-year expansion, the business has fostered a community of engaged pet lovers who visit locations to meet expert staff and purchase high-quality products. To extend its success, Pet Supplies Plus sought to build an engaging web platform for digital transformation to complement its high-touch, in-store experience, and deliver strong e-commerce for online purchase with onsite pickup and delivery from store.
- Replace legacy website technology with modern CMS that could support business growth
- Extend offline store attributes to online digital experience
- Personalize content by customer and store location
- Post product availability and price for each destination
- Add e-commerce capabilities for onsite pickup, delivery from store, and in the future direct to customer
- Sitecore® Experience Platform™ (XP)
- Sitecore® Experience Database™ (xDB) Cloud Edition
- Sitecore® Commerce powered by Microsoft® Dynamics®
Considering where we were less than a year ago, Sitecore has enabled a paradigm shift. We can now let a neighbor know the products we carry, pricing, and availability by store—a change that we’ve quickly capitalized on and will use as a strong foundation for new service offerings like buy online, pick-up in store, and deliver from store.
Chief Operating Officer, Pet Supplies Plus
Personalization and a platform for future growth
The new site features login and store selection facilitated by Sitecore and Coveo search, and the combination tailors each customer’s experience to a preferred shopping destination. Integration with Microsoft Dynamics surfaces each store’s product inventory and pricing information. Personalization is based on relevant information such as self-identified pet ownership, so that web content and images can be tailored to various audiences. Microsoft Azure provides robust business continuity and scalability for 40 to 50 new stores per year.
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