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Challenges

  • Seamlessly shift into a mobile world and look clean on a little screen
  • Outdated website slower than market standards
  • Customers were unable to find relevant fund information and at the same time ‘buy’ / convert=
  • Backend fragile and unable to scale

Solution

Result

  • Developed a mobile-centric platform that enhanced scalability, response times and time to market
  • Transformed the customer experience for the Aditya Birla Sun Life AMC Ltd website
  • Built multi-site support on a single instance
  • Implemented single login for group portfolio access making the journey simple and consolidated
  • One single logon for all mutual fund customers 
  • Scalable platform that handles high user traffic with ease
  • Mobile friendly website for investors
  • Calculators to help plan and achieve goals

Gold Solution Partner

DigitasLBi is a key element of Publicis.Sapient, the first purpose built platform designed to help clients address the digital transformation needs created by accelerating technology advances, the changing competitive landscape and the rise of the empowered consumer.

Learn more about Digitas India Gold Solution Partner? Learn more about Digitas India

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