Challenge

• Transform website with a text/link-heavy, complicated, impersonal experience and legacy information
• Protect existing strong brand, but redefine as  Britain’s mature, best-loved insurer
• Provide customers digital comparison engines in a very competitive market
• Deliver digital transformation in a highly regulated environment on a tight timeline –nine months to understand, plan and build
• Attract new, younger audiences

Solution

• Sitecore Experience Manager (XM 8.2)
• Integrations include:
  • Microsoft Azure (PaaS)
  • Guidewire
• Salesforce Marketing Cloud

Result

• Improved user experience through a guided, conversational  journey
• Increased sales/service performance
• Optimized mobile navigation
• Supported fast content and new product deployment, partner microsites
• KPIs:
  • Car insurance Start Quote Rate on mobile up 38.3%
  • Home insurance Start Quote Rate up 25%
  • Page loads 7x faster, cut bounce rate by 7.4%
  • Mobile-first approach drove a 30% online quote rise; mobile conversion up 31%; mobile revenue growth up 12%
• Google indexed lv.com as mobile first; chosen as a Google case study