Challenges
- Respond to growing demand for information and access to hearing loss healthcare
- Fix perception that business and marketing activities lagged behind competitors
- Manage a huge portfolio – 16 brands and 13M products sold annually to consumers and trades in 160 countries
- Struggle to deliver quality customer-centric online experiences
- Shorten time to deploy new websites
- Transition from basic marketing campaigns with little or no personalization or automation
- Provide content editors with more control over websites, without tech support
- Maintenance and day-to-day use too expensive
Solutions
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Manager (XM)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Sitecore Services
- Integrations include:
- Microsoft Azure
- Microsoft Dynamics
- Microsoft AX Navision
- CRM
- BluePrint
- Diary management system
- Active Directory Federation
- Partner-develop AI tool
Results
- Improved access to hearing loss support with an online hearing test and appointment booking feature
- 71% increase in web traffic and more online purchasing
- Cut speed to market from weeks to days
- Added other services like B2B e-commerce and payment systems
- Scalability and high availability enabled rollout of up to 10 new websites per month
- 217 sites now supported by a single instance of Sitecore Experience
- Automation now releases editors from complex, mundane IT work
- Reduced content duplication, saving time/money with tools like AI to flag duplicated images
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
Learn more about Avanade