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Challenges_1

Challenges

  • Provide accurate coronavirus information in a rapidly changing environment
  • Change content creation model to become more nimble
  • Update and develop content easily
  • Use content to power a COVID-19 self-checker
  • Build infographics to inform
  • Use  taxonomy, state-of-the-art profiling, content scoring, and personalization structures to reinforce a patient-first approach

Result

Results

  • Stayed at pace with public questions and concerns
  • Used expertise to inform
  • Grew visits to coronavirus content to >38 million in 7 months; 4x expected traffic
  • Powered a COVID-19 self-checker using content
  • Ranked No.1 on Google for “What is coronavirus?”
  • Increased traffic from social channels 370%
  • Received 1 million page views per day in early days of the pandemic the U.S.
  • Complied with security and HIPPA requirements
  • Average time on page is more than 4 minutes

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