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Challenges_1

Challenges

  • Manage fluctuating and growing demand from a global, fast-moving market
  • Slow and cumbersome access to information and services like port facilities, shipment progress
  • Complex and visually-dense vessel scheduling
  • Risk of alienating customers due to too much reliance on brand content
  • APM teams spend too much time on manual IT processes
  • Huge spike in demand following COVID-19 pandemic

Solution

Solutions

Result

Results

  • 1st year: 75% increased traffic, new users up 82%, new sessions up 20%, mobile use up 62%
  • Enabled new services: interactive map; alerts via mobile garnered 4K sign-ups in 1st year
  • Improved tracking and ease-of-use, visibility
  • Innovative design/animation increased interest/engagement, better navigation
  • Increased brand trust with better persona/ journey analysis and more human content
  • Easier to deploy content globally and roll out websites for future locations
  • Automation reduced errors, redirected resources to more valuable business activities
  • Improved scalability to manage huge traffic fluctuations (up 300% due to COVID-19)

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Platinum Solution Partner

Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.

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