Challenges
- Manage fluctuating and growing demand from a global, fast-moving market
- Slow and cumbersome access to information and services like port facilities, shipment progress
- Complex and visually-dense vessel scheduling
- Risk of alienating customers due to too much reliance on brand content
- APM teams spend too much time on manual IT processes
- Huge spike in demand following COVID-19 pandemic
Solutions
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Manager (XM)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Sitecore xConnect
- Integrations include:
- Microsoft Azure PaaS
- API (container tracking app)
- Akamai
- Octopus (ARM templates, PowerShell scripts)
- GitHub
Results
- 1st year: 75% increased traffic, new users up 82%, new sessions up 20%, mobile use up 62%
- Enabled new services: interactive map; alerts via mobile garnered 4K sign-ups in 1st year
- Improved tracking and ease-of-use, visibility
- Innovative design/animation increased interest/engagement, better navigation
- Increased brand trust with better persona/ journey analysis and more human content
- Easier to deploy content globally and roll out websites for future locations
- Automation reduced errors, redirected resources to more valuable business activities
- Improved scalability to manage huge traffic fluctuations (up 300% due to COVID-19)
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
Learn more about Avanade