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Challenges_1

Challenges

  • Simplify access to digital services
  • Raise product and service awareness
  • Serve a huge audience; most of Switzerland’s 8M people touch Swiss Post in some form, with more than 100,000 visits daily
  • Reduce site complexity and high volume of content in four languages

Solution

Solutions

Result

Results

  • Re-focused business/personal view to customer need, human design orientation
  • Succeeded in gaining 89% more site views, (incl. 300% increase in views during Covid period), 12% longer dwell time, 20% mobile use.
  • Enabled customers to navigate unimpeded and swap between the services easily
  • Used analytics to determine customer priorities content and service needs
  • Reduced content production/maintenance effort, pages cut by 37% (11K down to 7K)
  • Used machine learning to present more relevant content to site users
  • Nominated for the Master Best of Swiss Web Award 2020!

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