- Simplify access to digital services
- Raise product and service awareness
- Serve a huge audience; most of Switzerland’s 8M people touch Swiss Post in some form, with more than 100,000 visits daily
- Reduce site complexity and high volume of content in four languages
- Re-focused business/personal view to customer need, human design orientation
- Succeeded in gaining 89% more site views, (incl. 300% increase in views during Covid period), 12% longer dwell time, 20% mobile use.
- Enabled customers to navigate unimpeded and swap between the services easily
- Used analytics to determine customer priorities content and service needs
- Reduced content production/maintenance effort, pages cut by 37% (11K down to 7K)
- Used machine learning to present more relevant content to site users
- Nominated for the Master Best of Swiss Web Award 2020!
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