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Owning the e-commerce experience with unified messaging
Thule.com is the global presence of Thule’s premium sport and outdoors brand — spanning 81 markets and 23 languages. Seeing increasing competition from other online retailers, Thule wanted to offer a compelling experience for those who came to their site. They also needed to own the brand experience by unifying messaging across markets.
Sitecore is really important to making sure our e-commerce business fits with our brand and marketing goals as well as our sales objectives.
Company size
2,200+ employees
Industry
Manufacturing
Region
Sweden
