Challenges
- Provide comparable customer experience as big online retailers like Amazon
- Consolidate websites and customer views to provide a consistent brand message across markets
- Disconnected data and lack of insight
- No internal web developers
Results
- Organic e-commerce growth
- Easier checkout, improved order and delivery accuracy, and reduced phone calls to customer service
- Consolidated platform eases content management for over 80 markets in 23 languages
- Growth in average order, number of orders per year, and number of items in each cart