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Challenges_1

Challenges

  • Ensure online experience matches the iconic Triumph brand reputation
  • Make it simpler and faster for customers to find the right bike
  • Make better connections between purchasing motivations, content and functionality
  • Maximize configurators which produce better sales for web
  • Improve mobile access to site features and content

Solution

Solutions

Result

Results

  • Delivered inspiring content/experiences and human connectivity to drive emotional buying
  • Increased customer retention, upsell income and repeat purchases
  • Delivered 1.2M mobile visitors and 847K configurations across 10 markets in four months
  • Reduce webpage response times by 91%
  • Developed simpler, functional configurator for 24 sites/26 languages
  • Drove up-time on configurator by over 400% and increased number of clicks to test ride
  • Increased chance to convert by 120%
  • Enabled better understanding of customers
  • Shifted engagement from physical to digital during COVID-19

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