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Challenge_1

Challenge

  • scale massively on short notice
  • increase conversion rates
  • speed and simplify the customer experience
  • boost customer engagement
  • improve reporting and analytics

Solution_2

Solution

  • Build a powerful, flexible customer experience platform with the enterprise-level stability to support extreme fluctuations in traffic and high volumes of transactions.

Result_3

Result

  • 7,400% spike in traffic from 24,000 to 1.8 million users
  • 33,000 simultaneous users and up to 823 donations per minute at peak traffic
  • 15% increase in mobile conversion
  • Overall conversion increased 9%
  • £608k in online donations the first 24 hours of what ended up a more than £800k campaign

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Silver Solution Partner

Friday exists to make and ship the most beautifully useful digital services in the world. Its strategists, engineers and designers work with clients to clarify target customer experiences, make digital services and products, and develop the technology platforms and capabilities to sustain these services.

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