Kodak Alaris Information Management leverages Sitecore Cloud on Azure to provide personalized experiences

Kodak Alaris Information Management (KA-IM) formed in 2013 when Kodak Alaris spun off from Eastman Kodak Company. As part of its fresh identity, KA-IM considered its own digital presence. Too often, it saw, company websites are product-oriented instead of customer-oriented.

KA-IM set out to change all of that. Working with The Reference—a highly successful digital-first multichannel service provider—KA-IM launched a groundbreaking new global web experience in 2016, available in 20 languages.

Powered by Sitecore® Cloud on Azure, the KA-IM experience is both visually stunning and rich in relevant content. On the front end, KA-IM illustrates the customer challenge by focusing on a “data chaos” narrative. Subsequent pages address different aspects of the problem and guide visitors on a storytelling journey through solutions.