Challenges
- Communicate fresh, new brand positioning following merger
- Create a coherent customer experience on a global scale
- Provide a full-fledged and seamless customer journey over multiple tools and platforms with the integration of Marketo
- Integrate a fully functional blog
- Integrate the possibility to manage and advertise events and webinars
- React to very tight deadline – main platform in two months, 65 country sites in one year
Solutions
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Path Analyzer, xProfile; Sitecore Cortex, Sitecore Experience Analytics Tools -xAnalytics
- Integrations include:
- Comparex
- CRM
- Marketo
- GotoWebinar
Results
- Made time to market, especially for the country sites, three times faster
- Delivered a unified brand experience with similar content (blogs, events, webinars, etc.) deployed globally
- Improved information coherency with cross-linked, topic-relevant content
- Established a template for rolling out 65 country websites in native language
Platinum Solution Partner
Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.
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