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Challenges_1

Challenges

  • Improve member experience and expand standard/digital members
  • Widen the community, bringing people together
  • Produce digital content for non-members
  • Consolidate public and membership websites plus 27 House websites
  • Provide a digital value exchange for members
  • Help a physical contact organization react to COVID-19

Solution

Solutions

Result

Results

  • Helped evolve from a membership organization to an inclusive platform
  • Increased engagement of members by 325% and non-members by 58%
  • Delivered a three-fold increase in completed applications in one quarter; six-fold previous year
  • Fostered creativity and connections across physical and digital spaces
  • Improved ease of use, operational efficiencies
  • Enabled a more seamless, digital experience, e.g. virtual, immersive house visits
  • Localized content into 8 languages
  • Following COVID-19:
    • Implemented a quick change from face-face to digital engagement
    • Maintained connections with online events, experiences, workshops, classes, content

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