主要コンテンツにスキップ
Challenges_1

Challenges

  • Respond to increasing multinational customer sophistication
  • Increase volume of direct booking vs 3rdparty channels
  • Increase revenue, productivity and cost savings
  • Stem drop-off rates in the booking process
  • Reduce amount of content duplication
  • Match digital experience with exceptional customer service received in hotels and resorts
  • Leverage wealth of research, heuristic reviews, experiences to drive design, content, personalization
  • Migrate from four individual Sitecore instances to one single instance

Solution

Solutions

Result

Results

  • Developed a multi-site and multi-language solution with content based on human connections
  • Delivered 80% conversion uplifts for sales and membership using personalization
  • Improved engagement: 62% new member rate and 82% booking rate from personalization
  • Enabled bookings to be completed significantly faster vs previous booking journeys
  • Delivered a huge increase in productivity: 25% from content reuse, 500% auto image cropping
  • Delivered significant development cost, resource and time saving, cut time to market
  • Used testing to increase ‘stickiness’: content change drove a 282% engagement and 10% booking increase
  • Designed to scale for new resorts, brands and operational systems

Teaser Bar With Image - A11_Teaser

Platinum Solution Partner

Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.

Learn more about Avanade Platinum Solution Partner? Learn more about Avanade

近くのイベントを検索

現在地を使用

場所を変更

適用