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SITECORE SUCCESS STORIES

The Dollywood context marketing story

How Dollywood formed closer, more contextual relationships with millions of visitors across all its digital channels.

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“With Sitecore, we continually gather and use data to personalize content for our guests before, during, and after visits, and that has made a great impact on the guest experience and our bottom line.”

Jennifer Gorman, Digital Marketing Manager, Dollywood

Challenge

  • Capture and unite visitor data across disconnected properties (including website, parks, ticketing, and hotel)
  • Provide consistent and personalized experiences across disparate web platforms
  • Perform multivariate testing and path analysis to reveal what’s working and what’s not
  • Continually optimize customer journeys to raise conversion rates

Solution

  • Sitecore® Experience Platform™(XP)
  • Sitecore® Experience Database™(xDB)
  • Sitecore® Federated Experience Manager
  • Sitecore® Xccelerate Program, from SBOS™
  • Sitecore® Engagement Value best practices

Results

  • Increased conversions across the board
  • Boosted conversion rate by 21.43%in a campaign to promote sales of season passes
  • Customer data is continuously collected to optimize brand interactionsand user experiences
  • Herschend marketers can apply learnings from Dollywood to other Herschend web properties

Arke Systems: Dollywood’s trusted implementation partner

Sitecore Platinum Partner Arke is a marketing technology consultancy that leverages its network of agencies to create amazing results.

Learn more about our implementation partners Learn more about our implementation partners

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