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SITECORE SUCCESS STORIES

The Dollywood context marketing story

How Dollywood formed closer, more contextual relationships with millions of visitors across all its digital channels.

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“With Sitecore, we continually gather and use data to personalize content for our guests before, during, and after visits, and that has made a great impact on the guest experience and our bottom line.”

Jennifer Gorman, Digital Marketing Manager, Dollywood

Challenge

  • Capture and unite visitor data across disconnected properties (including website, parks, ticketing, and hotel)
  • Provide consistent and personalized experiences across disparate web platforms
  • Perform multivariate testing and path analysis to reveal what’s working and what’s not
  • Continually optimize customer journeys to raise conversion rates

Solution

  • Sitecore® Experience Platform™(XP)
  • Sitecore® Experience Database™(xDB)
  • Sitecore® Federated Experience Manager
  • Sitecore® Xccelerate Program, from SBOS™
  • Sitecore® Engagement Value best practices

Results

  • Increased conversions across the board
  • Boosted conversion rate by 21.43%in a campaign to promote sales of season passes
  • Customer data is continuously collected to optimize brand interactionsand user experiences
  • Herschend marketers can apply learnings from Dollywood to other Herschend web properties

Personalized customer journeys

EBOOK

Lessons from Dollywood

How one of the world’s most famous theme parks collaborated with Sitecore Business Optimization Strategies to deliver contextual, optimized experiences to its millions of visitors per year.

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Lessons from Dollywood ebook

Arke Systems: Dollywood’s trusted implementation partner

Sitecore Platinum Partner Arke is a marketing technology consultancy that leverages its network of agencies to create amazing results.

Learn more about our implementation partners

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