E-commerce brands rely on numerous marketing tools and apps. The customer relationship management (CRM) system and customer data platform (CDP) are two of the most powerful customer data management solutions.
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Primary focus on collecting and organizing data related to customer interactions that occur within the organization. Geared toward data-driven marketing and personalization efforts. Empower brands to create highly-targeted and personalized marketing campaigns based on granular customer insights. CDP functionality can be extended through a wide range of pre-built connectors and apps. These are built in conjunction with third parties to ensure rapid implementation without triggering compatibility or information security problems.
Primarily focused on managing interactions and relationships with customers.
More transactional in nature and may not provide the same level of data integration and unification as CDPs.
Consolidates and unifies customer data from various sources (typically first-party data), thereby creating a comprehensive and up-to-date customer profile.
Data collection includes contact information, as well as behavioral data, transaction history, and preferences.
Primary focus on collecting and organizing data related to customer interactions that occur within the organization.
While CRMs may include data from emails, phone calls, and in-person meetings, they often lack the capability to incorporate data from external sources such as social media or third-party databases.
Excel at ingesting data from a wide range of sources, both online and offline, such as website interactions, mobile app usage, social media engagement, email interactions, point-of-sale transactions, etc.
Capable of integrating structured and unstructured data from diverse touchpoints to create a comprehensive customer profile.
Primarily used for managing customer interactions and relationships.
Essential for sales and (more recently) customer service teams, helping them track metrics such as leads, deals, and customer support tickets.
Facilitate communication and collaboration among team members, ensuring that customer inquiries and issues are addressed promptly.
Geared toward data-driven marketing and personalization efforts.
Empower brands to create highly-targeted and personalized marketing campaigns based on granular customer insights.
Instrumental in optimizing the customer journey, improving conversion rates, and driving personalized experiences.
Primary focused on managing interactions and relationships with customers.
More transactional in nature and may not provide the same level of data integration and unification as CDPs.
Designed to seamlessly integrate data from various sources.
CDP functionality can be extended through a wide range of pre-built connectors and apps. These are built in conjunction with third parties to ensure rapid implementation without triggering compatibility or information security problems.