目次
- Personalization
- Streamlining, automating, tracking, and optimizing repetitive marketing tasks
- Helping marketers avoid exhaustion and burnout
- Bridging the disconnect between marketing and sales
- Common marketing automation use cases
- Marketing automation strategies and advice
- Elevating customers, marketers, and organizations
- Resources for further exploration and insights
目次
- Personalization
- Streamlining, automating, tracking, and optimizing repetitive marketing tasks
- Helping marketers avoid exhaustion and burnout
- Bridging the disconnect between marketing and sales
- Common marketing automation use cases
- Marketing automation strategies and advice
- Elevating customers, marketers, and organizations
- Resources for further exploration and insights
Personalization is the key
How important is personalization? 90% of customers see personalization as “appealing” and improves their opinion of a brand, 84% of customers say that being treated as a unique person is critical to winning their loyalty, and 80% of customers are more likely to purchase from a brand that delivers personalized experiences.
共有
Chapter 1
Personalization
Chapter 4
Bridging the disconnect between marketing and sales
Chapter 5
Common marketing automation use cases
Chapter 6
Marketing automation strategies and advice
Chapter 7
Elevating customers, marketers, and organizations
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