GUIDE
The path to personalization for business services
How to generate new business and retain existing customers

A framework for quick wins in business services
For business service providers, generating new leads and retaining existing business requires a strategy that understands client requirements. Our workbook will help you understand these requirements, and provides guidance on how to:
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Define objectives and goals
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Prioritize digital goals and assign values
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Prioritize key customer segments
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Identify available data inputs
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Map data inputs to content components to start personalizing customer experience
Fill in the form to download the guide, “Services workbook: Path to personalization”, and start raising your personalization game.