パーソナライゼーションの最適な使用
デンマーク最大のバイオガス生産国であり、ヨーロッパの送電網向けの農場および食品廃棄物からのグリーンガスの大手生産国として、ネイチャーエナジーの目標は、お客様が自分自身と社会に価値を創造する将来性のあるエネルギーソリューションを選択できるようにすることです。この目的のために、同社はカスタムメイドのエネルギーソリューションを提供し、エネルギー効率化プロジェクトに関するアドバイスと補助金を提供し、競争力のある価格でガスを販売しています。
To move away from the era of monopoly-based energy providers, ネイチャーエナジー desired to communicate clearly, transparently, and efficiently with its customers and prospects. The company needed to do more than gather customer data. It needed to understand what the data revealed about each customer and use this knowledge to create unique and relevant experiences. By partnering with Sitecore and Cabana A/S, ネイチャーエナジー connected their databases, channels, and customer journeys.
ネイチャーエナジー has cutdown its product offerings from 15 to 3 product packages containing the most basic products. Customers can add other products to each package according to their needs. ネイチャーエナジー has also personalized its email streams. The results from the “Read your measuring campaign” are revealing: an 80% unique opening rate, a 198% opening rate (with many opening the mail several times), a 60% clicked through rate, and 48% converting and reading their measurements.