ケーススタディー
顧客体験を大幅に向上させ、より質の高いリードをより効率的に提供するために、サクソバンク – together with Sitecore and an implementation partner – created a new online platform, which is aimed at offering a clear digital journey for サクソバンク’s current and potential clients.
After an in-depth investigation, サクソバンク concluded that the existing SharePoint platform had various drawbacks, including the lack of a clear software roadmap. It also did not address the banks’ requirements in terms of flexibility, analytics, personalization and user interface design. Together with a project partner, サクソバンク examined a number of alternative solutions and technologies and selected Sitecore.
The team at サクソバンク created one single structure for 26 markets. The new platform quickly enabled the company to save half of the time required to put campaigns in place. In addition, it is now much easier to add markets to the the new structure, and the process for doing so has been significantly decreased from months to a matter of weeks. The next steps in the project include increased use of other platform features, including the use of dynamic content, and enhancing the infrastructure’s flexibility and scalability.